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marketing

The Golden Goose of Brand Strength – grow sales with customer trust

by Tim Montague                         July 16, 2016 Smile. Under promise, over deliver. Get hard things done with cheerful promptness. Getting people to like you and trust you is 80% of the battle. You have to have great products and services, that’s a given. Trust has become a […]

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Why Nonprofits Run Annual Fund Campaigns

The annual fund is probably the most common way that nonprofits, schools, clubs and other charitable organizations raise philanthropic dollars. But the annual fund can do much more for an organization than meets the eye. While money (unrestricted gift dollars!) is an important resource and certainly one of the goals of the annual fund, here […]

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